CRM Gap Analysis

The Customer Gap Analysis presents data in a Summary Style grid giving vision of both sales and purchases for selected customers. Using this data, companies can evaluate each customer’s Grain purchases and Accounts Receivable sales to identify missed opportunities for additional business.


The Customer Gap Analysis is located in the Agvance CRM module and can be found at Hub / Agvance CRM / Control Panel / CRM Reports.

The analysis will allow filtering for specific customers by location, salesperson, county, and state, and also has the ability to select customers based on active customer and/or patron status.

After customers have been selected, choose the CRM Reports tab to select specific criteria for the analysis.

Invoice report filters are located on the left and grain report filters are on the right side of the screen.  

Some criteria may apply to both invoice and grain and are outlined below.

Invoice Report Criteria

  • Select Location – Select the location of the invoices and/or grain transactions to be included.
  • Select Product Select Products window allows selecting invoice products. It is also an option to select products by product classification.
  • Last Year's Dataset – Select the archive dataset in which invoices will be included.
  • Group By
    • Inventory Department – Each inventory department would be listed separately when the Report Style = Detail.
    • Inventory Department Category – the inventory departments are grouped by the category on the department. The category on the department would be listed when the Report Style is set to Detailed.
  • Date Range – Enter the date range of the invoices and/or grain transactions to be included. If the date entered is for a prior year, Last Year's Dataset must be selected to include invoices for the date range entered.
  • Customer Attribute – Double-click in this box to select a customer attribute. A column will be added to the report and will be populated with the data in the selected customer attribute for each customer on the report.

Grain Report Criteria

  • Commodity – Select the commodities to be included.
  • Deductions – Select the Settlement Deductions/additions to be included. This is only available if Use Units is set to Settled.
  • Use Units
    • Delivered option calculates units from Scale Tickets.
    • Settled option calculates units from Settlements.
  • Include drop-down
    • Both Direct Shipped and in Elev
    • Direct Shipped
    • In Elevator
  • Include Settlement Deduction – This option allows the option to select Settlement Deductions/additions. It is only available when Use Units is set to Settled.
  • Group By
    • Settlement Deduction ID – Each Settlement Deduction would be listed when the Report Type is set to Detailed.
    • Settlement Deduction Desc – Groups the Settlement Deduction by the description of the Settlement Deduction. The Settlement Deduction Description would be listed on the Report Type when set to Detailed.
  • Report Style
    • Summarized – Will display a Total $ and Total Qty column for invoice and grain transactions.
    • Detailed – Will display Total $ and Total Qty for invoice and grain transactions with additional columns showing the individual inventory departments/categories and commodities that make up the Total $ and Total Qty.

After selecting criteria, choose Apply to display information in the grid.

Customer Attribute Acres was selected and the Acres column added for the attribute.

For further analysis, the Customer Gap Analysis information may be exported to Excel by right-clicking on any of the grid headings and from the drop-down, hovering over Export, and choosing To Excel. See below.